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News & Updates

All your favorite business news, hacks, trends and tips in one place. A handful of business resources added weekly.

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What is Digital Marketing? A Simple Guide for Beginners

What is Digital Marketing? A Simple Guide for Beginners

In a world where digital interactions reign supreme, the realm of marketing has evolved. From optimizing websites for search engines to creating engaging content that captivates audiences, digital marketing has become the driving force behind successful businesses. Join us as we demystify the world of digital marketing, shedding light on its components, benefits, and how it can propel your brand towards unprecedented growth. Whether you’re a local bakery or a global enterprise, embracing digital marketing is your passport to forging meaningful connections and flourishing in the digital landscape.

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ChatGPT: A Life-saver for Small-Time Businesses

ChatGPT: A Life-saver for Small-Time Businesses

Small-time business owners often face many challenges when trying to scale their businesses. From limited resources and manpower to a lack of exposure and market knowledge, there are many factors that can limit a small business’s growth.

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Small-Time Businesses Think Branding is Expensive, 5 Reasons Why It’s Wrong

Small-Time Businesses Think Branding is Expensive, 5 Reasons Why It’s Wrong

Small-time businesses and start-up entrepreneurs who have less knowledge about branding think it’s expensive and that they only settle to what they can do at the moment to upscale the business. For several years of experience working in corporate design and advertising, I’ve helped a lot of clients running small-time startup businesses. While for some it’s true that branding is expensive, I will tell you why it’s wrong.

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